Whether it took weeks, months or even years to publish that long-awaited book, you spent long hours writing at the computer and sleepless nights to finish your book. Your days and time were filled with writing, proofreading, revising and correcting the final manuscript before submission to the publisher. What comes next? It usually takes two to three weeks to publish, depending on the publisher. This is a good time for you to look at marketing strategies to advertise your book(s). If you are well ahead of the game, you may have already planned a marketing strategy or a few before your book is published. If you are a sharp-shooter, you know the complexity of marketing strategies and planning beforehand.
Social media and online websites help, but more is needed. Blogging is also an excellent way to network and connect to the outside world. A good place to start is by word of mouth. Family members and friends will be interested, simply as they are connected to you. It is a good idea to give a few books away as gifts. This gives others an incentive to find interest in your book(s); it gives them a free invitation. If you are new to the publishing world and unfamiliar with marketing strategies, there are a variety of routes you can take. My suggestion is to ask the publisher if they offer a marketing service. If they do, they can advise which package best fits your needs. There are some other suggestions:
- There is great importance in connecting to the community and local residents. Advertising through book signings and sales at local book stores. This can include speaking at groups or organizations about your book(s). The more you get out in your community, the more you are recognized. Hence, the more readers you attain to increase book sales, your main focus at this point.
- Speaking at radio stations about your book(s). A drawback is that some people feel uncomfortable speaking publicly. A confident speaker will sell more than the shy speaker lacking in enthusiasm and articulation.
- Look at online campaign ads. Amazon and Ingram offer website ads. Ask your publisher if they have that particular marketing service. They are familiar with the marketing procedures of contacting various websites, not known to the general public.
- Place an ad in a local flyer or newspaper. The cost will depend on how much space you want. Ask for weekly or monthly discounts. Photos of the writer/author and book(s) are recommended.
- Send an article to the local newspaper about yourself, your writing experience and publications. Send a photo of yourself with the article. This can be done inexpensively.
- Look at magazine ads to advertise your book(s). You can buy space in a Writers’ Magazine. The cost usually depends on whether you select a full page or half a page. This includes the writer’s biography and publications.
- There are annual book fairs. Ask your publisher if they have a list of book fairs around the country. The Miami Book Fair in the springtime offers an opportunity for new or unknown writers/authors to display their books on their racks.
- There are social media packages available; however, you can advertise for free on most social media websites, like Twitter, Facebook, Pinterest, Instagram, etc.
- If you already have an author’s website, you can connect your blog to the website. Also included is information about the author, excerpts from the book(s) and price of each book. Ask your publisher if they can assist you with this marketing service.
- Some publishers may offer an international package, whereby your book is placed on their racks during their annual book fairs. There are drawbacks, however. If you are unable to travel, you have no way to monitor sales unless your book consultant monitors it for you. In addition, it is quite costly to advertise internationally.
- There are online videos of authors talking about their book(s). This gives the author a chance to market and advertise. Ask your publisher if they offer this marketing service.
- Media, meaning public television. This is very expensive and above most of writers/authors’ salaries. Unless you are a well-established or famous writer, this is probably the last alternative. Most media advertising starts at several thousand up and based on time (minutes or seconds).
Five years ago, I had no idea of marketing strategies, other than advertising online. I admit that writing was an easy process for me; yet, marketing was another thing. I had no concept of a marketing strategy to advertise my books. As I became more familiar with the publishing world, I gathered information on different marketing strategies and advertising. I can’t say one is better over the other. They are all good avenues to pursue. You may explore some marketing strategies before exploring others.
An important concept is to be recognized as an accomplished writer in your community. Book sales will increase as you gather more experience and knowledge. The old saying, “it is not what you know, but who you know” has some truth to it. You not only learn a valuable skill, you might find writing as a successful career. There are different fields of writing: screenwriting, free-lance, creative, poetic, literature, educational, self-help, general and research. The list goes on and on. The most important concept is to enjoy the writing process along the way and be happy of your accomplishments.