What does branding mean? I don’t mean branding like cattle. “Branding” is identifying yourself as unique that sets you apart from other authors. The key is developing a brand that is targeted and focused. You need to determine what genre and style of writing you want to go with among your readers. For example, five years ago, I started out writing nonfiction books. By the third book, I changed to fiction. My last several books have been historical novels, based on actual events, but the characters are fictitious. The readers will be more impressed if you identify with one genre or style. If you are enthusiastic about science fiction, branding yourself to science fiction books goes further than skimming around genres. If you love poetry and poems, establishing yourself as a poet is beneficial. If you love children’s books, then establishing yourself as a writer of children’s books or educational books is essential.
As a new writer, it is important that you establish yourself as early as possible in a particular brand. Once recognized on social media, your name will go a long way. The more your name is put out there, the more you are recognized. It is more than social media and online advertising. It is actually getting out in the community and marketing yourself as a writer/author. I started off with a pen name and changed it to my legal name later on. Why? Upon the advice of the publisher, my first two books were more on a personal nature and self-closure. I didn’t want personal confidentiality to get out to the mainstream public. I did that to protect my family and family members. But on the lighter spectrum, it allowed me to self-heal on the inside.
So, how do I get started as a new writer/author? I had issues with establishing myself as a writer/author of multiple books. Mine are mostly because of health/medical issues, but you are a young writer, trying to establish yourself in the community. My suggestion is to simply get out there. Pass your business cards around. Take extra cards with you to everywhere you visit. Remember, people will tend to buy books from someone they know or recognize rather than a total stranger. The very first thing is to listen to Sherry Beck Paprocki’s, author of The Complete Idiot’s Guide to Branding Yourself. She provides a video on UTube that defines a branding story and how you can develop your own story. Stephen Hertz, managing director of interactive at Lavidge, offers four tips to authors who are new to social media. These tips help to get new authors started on social media.
- Claim your social profiles on all of the high traffic platforms, such as Facebook, Twitter and Linkedin. It is important to register your information, no matter how active you are on each.
- Start out with short and simple posts so that you don’t overwhelm your readers or yourself. I realize that writers like to write, but remember less is more in this case.
- Find your biggest supporters on each platform and reach out to them for advice on the best way to approach that specific platform.
- Actively seek out feedback from your community of followers. This helps keep them engaged while providing you with valuable insights.
Next week, I will discuss scouting out different avenues of writing. Perhaps, you have decided in midstream to go from creative writing to free-lance writing. How do you get started? There are different avenues to consider and ways that you are even paid to write. Please stop in next week and you might find your answer. In the meantime, have a good weekend and enjoy this beautiful, sunny weather today.