Tips for New Writers and Authors – Week Eight: Branding Yourself as an Author

Tags

Advertising, Authors, Blogging, Connecting, Media, Networking, Promoting, Social Media, Writers, Writing

What does branding mean? I don’t mean branding like cattle. “Branding” is identifying yourself as unique that sets you apart from other authors. The key is developing a brand that is targeted and focused. You need to determine what genre and style of writing you want to go with among your readers. For example, five years ago, I started out writing nonfiction books. By the third book, I changed to fiction. My last several books have been historical novels, based on actual events, but the characters are fictitious. The readers will be more impressed if you identify with one genre or style. If you are enthusiastic about science fiction, branding yourself to science fiction books goes further than skimming around genres. If you love poetry and poems, establishing yourself as a poet is beneficial. If you love children’s books, then establishing yourself as a writer of children’s books or educational books is essential.

As a new writer, it is important that you establish yourself as early as possible in a particular brand. Once recognized on social media, your name will go a long way. The more your name is put out there, the more you are recognized. It is more than social media and online advertising. It is actually getting out in the community and marketing yourself as a writer/author. I started off with a pen name and changed it to my legal name later on. Why? Upon the advice of the publisher, my first two books were more on a personal nature and self-closure. I didn’t want personal confidentiality to get out to the mainstream public. I did that to protect my family and family members. But on the lighter spectrum, it allowed me to self-heal on the inside.

So, how do I get started as a new writer/author? I had issues with establishing myself as a writer/author of multiple books. Mine are mostly because of health/medical issues, but you are a young writer, trying to establish yourself in the community. My suggestion is to simply get out there. Pass your business cards around. Take extra cards with you to everywhere you visit. Remember, people will tend to buy books from someone they know or recognize rather than a total stranger. The very first thing is to listen to Sherry Beck Paprocki’s, author of The Complete Idiot’s Guide to Branding Yourself. She provides a video on UTube that defines a branding story and how you can develop your own story. Stephen Hertz, managing director of interactive at Lavidge, offers four tips to authors who are new to social media. These tips help to get new authors started on social media.

1. Claim your social profiles on all of the high traffic platforms, such as Facebook, Twitter and Linkedin. It is important to register your information, no matter how active you are on each.
2. Start out with short and simple posts so that you don’t overwhelm your readers or yourself. I realize that writers like to write, but remember less is more in this case.
3. Find your biggest supporters on each platform and reach out to them for advice on the best way to approach that specific platform.
4. Actively seek out feedback from your community of followers. This helps keep them engaged while providing you with valuable insights.

Next week, I will discuss scouting out different avenues of writing. Perhaps, you have decided in midstream to go from creative writing to free-lance writing. How do you get started? There are different avenues to consider and ways that you are even paid to write. Please stop in next week and you might find your answer. In the meantime, have a good weekend and enjoy this beautiful, sunny weather today.

 

Tips for New Writers and Authors – Week Seven: Independent (Self-Publishing) vs. Traditional Publishing

Tags

Advertising, Authors, Blogging, Books, Marketing, Writers, Writing

This is the magic question every writer asks before publishing a book. My introduction to independent publishing started several years ago; a relative and a friend recommended the name of a publisher. Although I was skeptical at first, I contacted a well-known self-publishing company in the summer of 2013. The rest is history. I am a fanatic of self-publishing and know I made the right choice that best fits me. Often, the new writer has a decision to make of which method of publishing is right for him or her. A lot depends on the writer and what he or she is looking for. If you have a time-sensitive manuscript or looking at a particular time period, like to control your own decision-making of your book, then self-publishing might be the right choice for you, If you don’t have an online presence or don’t know how to find and reach readers, dislike social media, or want a publisher to handle marketing your book, then traditional publishing might be the better choice for you. Nether independent or traditional publishing are better than the other. Both have advantages and disadvantages, I believe.

So what is the difference between independent and traditional publishing? Traditional Publishing offers the author a contract to print, publish and sell your book through booksellers and other retailers. The publisher buys the right to publish your book and pays you royalties from the book sales. The publisher handles the marketing, distribution and warehousing for your book. In the traditional method of publishing, there is no expense to the author – mainstream publishers make a profit from the book sales.

Major advantages:

• The publisher assumes all expenses for your book, including publishing, distribution and marketing services.
• The author receives royalties from the book sales.
• The publisher will be responsible for selling your book to bookstores and other retailers.

Major disadvantages:

• The author gives the publisher the right to publish his or her book.
• The publisher makes a profit from book sales.
• The author gives some control of the publishing process to the publisher.
• Traditional publishing may be very time-consuming and a lengthy process.

Through traditional publishing, it is highly recommended that the author find a literary agent. Before you do anything, you need to identify the category of your book. If writing non-fiction, a book proposal is needed with three sample chapters and a synopsis of each chapter. If writing fiction, a completed manuscript is needed. Next, you need to send a query letter to potential literary agents. Be sure to mention the synopsis of your book, the chapter summary, the market or audience of your book and a description (bio) of yourself.

Self-Publishing requires the author to invest his or her own money to produce, market, distribute and warehouse his or her book. The majority of work falls on the author’s shoulders and he or she pays for all the expenses. The author controls when the book is published, retains all rights to the book and receive 100% of the profits.

Major advantages:

• The author controls when the book is published, distributed and marketed.
• The author retains all rights to the book.
• The author receives 100% of the profits from book sales, plus royalties.
• Self-publishing may be more cost-effective than other publishing models.

Major disadvantages:

• The author pays all expenses for publishing, distributing and marketing the book.
• All printing costs are paid by the author.
• The author is mostly responsibility for selling to bookstores and other retailers.
• This may require a huge time commitment by the author.

As I have emphasized every week, always do your homework and research before starting any project. This shows that you are knowledgeable about the subject and know at least some of what you are discussing. I have listed some resources that might help new authors and writers get started:

1. Authorhouse Publishers, Inc. Author Learning Center for Self-Publishers, Bloomington, IN.
2. Brewer, Robert Lee. 2011 Writer’s Market Deluxe Edition, F & W Media, Inc., Cincinnati, Ohio, 2010. Email: WritersMarket.com
3. Larsen, Michael. How to Write a Book Proposal, 4^th Edition Ebook, accessed June 8, 2018.
4. Reedsy, How to Write a Query Letter in 7 Steps, accessed June 12, 2018. Email: https://reedsy.com
5. Writers Digest Shop, How to Publish a Book: An Overview of Traditional & Self-Publishing, accessed June 8, 2018.
6. Writer’s Market: Where & How to Sell What you Write, 2016 Guide to Literary Agents, accessed June 8, 2018.

Next week, I will be discussing how to sell yourself (brand) as a new writer and author. You need to be recognized locally throughout the community as an author. It is a competitive world out there, but do not get discouraged. Determination and perseverance are the keys to attaining success and maintaining it. Most importantly, you need to relax and enjoy the writing process along the way.

 

 

 

 

 

 

 

Tips for New Writers and Authors – Week Six: What Comes Next?

Tags

Advertising, Blogging, Connecting, Marketing, Media, Social Media, Writers

You worked hard on your manuscript. It has been submitted to the publisher. If you are self-publishing, it generally takes two to three weeks to publish. Your book is first submitted to a check-in book coordinator. Once the content of your manuscript is approved (usually 24 to 48 hours), it goes into the design stage. This is when your front and back covers are designed and the interior text as well. This stage can last up until you finish all corrections or revisions of your final manuscript. Once you have made corrections and revisions (if any), you will approve the final layouts of the covers and text. Your book then goes into the production stage, whereby it is ready for the printers. This stage takes anywhere from a week to two weeks usually. Once completed, you will be sent a complimentary copy or copies of your newly published book. This is your time to start promoting your book. We have covered many of the marketing strategies in the previous week. There are some suggestions that you might find effective doing this time:

1. Promote your new book through word of mouth to acquaintance, friends and family members. They are most familiar with your written work and writing skills.
2. Network an interest to readers through your blog, social media (Twitter, Facebook, Google, etc) or email.
3. Set up a time at a local book store to introduce yourself as a new author. You can usually email to set up a time and date.
4. Book signings are important as it introduces you as a new writer/author to the community. Set up a time and date through advertising and/or a local newspaper – it will also promote book sales.
5. Advertise your new book in the local newspaper. You can contact the newspaper for costs. Usually, week-long ads will be more costly. It may be more cost-effective to set up once monthly or weekends only.
6. Send an article about yourself and writing experience with a photo to the local newspaper. This could be less costly than advertising your book.
7. Look at local organizations and clubs for times to speak about your book. This gives an outlet to be recognized in your community as a new writer/author.
8. Explore radio stations to set up an interview talking about your book. Be adamant and set up a time and date.
9. Set up an author’s website with your new book. You can add additional books as well. Ask the publisher if they have this marketing service.
10. Marketing is costly, but you may want to ask the publisher about online campaign ads.
11. Find other local writers and authors in the area by joining a writers’ club. They meet monthly and offer advice to new writers and authors. In addition, you get to meet others that share your same passion of writing.
12. If you received a marketing kit from the publisher, send out postcards to persons that might be interested in your new book.

As always, do your homework beforehand. I like to research online before starting a project. Next week, I will be discussing some differences between independent publishing and traditional publishing. Seems like a broken record, but it is valuable to you as a new writer and author.

No One Said Life Was Easy

Tags

Blogging, Inspirational, Networking

I’m sitting at the computer and not sure what to write. It has been an eventful week already. I got a good report from my neurologist on Tuesday.  The shakiness and weakness I’ve been feeling was not due to my new rituxan infusions; it was more viral in nature, according to my doctor. Rituxan is used to treat certain chronic auto immune disorders and blood disorders/cancers, like leukemia and Non-Hodkins Lymphoma.

I have been falling lately (knees buckle) and getting dizzy while standing up for the past few weeks. I’ve also been bedridden this past week. I thought it was a reaction to my previous infusion in May, but the doctor had a difference in opinion. Although my neurologist is a very good doctor and now Director of Neurology, I still feel some of this illness was caused by the new infusions. There could have been a virus ‘bug’ as well.

Anyway, the moral of the story is that one has to be their best advocate. The individual knows his or her body best. I knew that I felt different after infusions. The doctor advised I was getting standard medication in appropriate increments, both in quantity and frequency. Yet, it is unlikely I will be going off rituxan anytime soon or in the near future.

“No one said life was easy.” This is a true statement. Life gets tough sometimes; we just need to roll with the punches. At times, there is discouragement; even I get discouraged, but find myself bouncing back. I’m not ready to leave this earth yet. I’m still believing that one day there will be a possible cure for my autoimmune disease and cancer. You have to believe in yourself with God’s help and wisdom to get through the tough times.

The other thing I realize is that one has to stop playing the victim role. A perfect example is myself. I don’t want to identify with my disease, rather it is something I can overcome someday. The important concept is to simply enjoy life – even as it comes. There will be rocky roads and bumps along the way with twists and turns. However, one can overcome them with determination.

The mind is a powerful weapon. I have learned the brain and the mind are two different things (Dr. Caroline Leaf). The brain is a physical vortex, which coordinates speech, mobility, language and other various functions within our body, whereas the mind is what one perceives. Physical and emotional healing can come through the mind. I see myself walking normally one day without assistance or support, strength in my muscles and nerves are healed.

The most important thing is to not get down when life doesn’t always go your way. God is in control. He will lead us out of this ‘valley’ of discouragement and conflict. Don’t listen to others that criticize or belittle you. Always follow your heart and don’t give up your dreams for anyone or anything. Take a breather and do something for yourself today – take a walk in a pretty setting, go to the park, watch a new movie at the theater, get a haircut or new hairstyle or enjoy watching the sunset. In summary, be well and happy, my friends.

 

 

 

 

Tips for New Writers and Authors – Week Five: Marketing Strategies

Tags

Advertising, Authors, Blogging, Books, Fiction, Marketing, Networking, Non-Fiction, Novels, Reading, Social Media, Writing

Whether it took weeks, months or even years to publish that long-awaited book, you spent long hours writing at the computer and sleepless nights to finish your book. Your days and time were filled with writing, proofreading, revising and correcting the final manuscript before submission to the publisher. What comes next? It usually takes two to three weeks to publish, depending on the publisher. This is a good time for you to look at marketing strategies to advertise your book(s). If you are well ahead of the game, you may have already planned a marketing strategy or a few before your book is published. If you are a sharp-shooter, you know the complexity of marketing strategies and planning beforehand.

Social media and online websites help, but more is needed. Blogging is also an excellent way to network and connect to the outside world. A good place to start is by word of mouth. Family members and friends will be interested, simply as they are connected to you. It is a good idea to give a few books away as gifts. This gives others an incentive to find interest in your book(s); it gives them a free invitation. If you are new to the publishing world and unfamiliar with marketing strategies, there are a variety of routes you can take. My suggestion is to ask the publisher if they offer a marketing service. If they do, they can advise which package best fits your needs. There are some other suggestions:

1. There is great importance in connecting to the community and local residents. Advertising through book signings and sales at local book stores. This can include speaking at groups or organizations about your book(s). The more you get out in your community, the more you are recognized. Hence, the more readers you attain to increase book sales, your main focus at this point.
2. Speaking at radio stations about your book(s). A drawback is that some people feel uncomfortable speaking publicly. A confident speaker will sell more than the shy speaker lacking in enthusiasm and articulation.
3. Look at online campaign ads. Amazon and Ingram offer website ads. Ask your publisher if they have that particular marketing service. They are familiar with the marketing procedures of contacting various websites, not known to the general public.
4. Place an ad in a local flyer or newspaper. The cost will depend on how much space you want. Ask for weekly or monthly discounts. Photos of the writer/author and book(s) are recommended.
5. Send an article to the local newspaper about yourself, your writing experience and publications. Send a photo of yourself with the article. This can be done inexpensively.
6. Look at magazine ads to advertise your book(s). You can buy space in a Writers’ Magazine. The cost usually depends on whether you select a full page or half a page. This includes the writer’s biography and publications.
7. There are annual book fairs. Ask your publisher if they have a list of book fairs around the country. The Miami Book Fair in the springtime offers an opportunity for new or unknown writers/authors to display their books on their racks.
8. There are social media packages available; however, you can advertise for free on most social media websites, like Twitter, Facebook, Pinterest, Instagram, etc.
9. If you already have an author’s website, you can connect your blog to the website. Also included is information about the author, excerpts from the book(s) and price of each book. Ask your publisher if they can assist you with this marketing service.
10. Some publishers may offer an international package, whereby your book is placed on their racks during their annual book fairs. There are drawbacks, however. If you are unable to travel, you have no way to monitor sales unless your book consultant monitors it for you. In addition, it is quite costly to advertise internationally.
11. There are online videos of authors talking about their book(s). This gives the author a chance to market and advertise. Ask your publisher if they offer this marketing service.
12. Media, meaning public television. This is very expensive and above most of writers/authors’ salaries. Unless you are a well-established or famous writer, this is probably the last alternative. Most media advertising starts at several thousand up and based on time (minutes or seconds).

Five years ago, I had no idea of marketing strategies, other than advertising online. I admit that writing was an easy process for me; yet, marketing was another thing. I had no concept of a marketing strategy to advertise my books. As I became more familiar with the publishing world, I gathered information on different marketing strategies and advertising. I can’t say one is better over the other. They are all good avenues to pursue. You may explore some marketing strategies before exploring others.

An important concept is to be recognized as an accomplished writer in your community. Book sales will increase as you gather more experience and knowledge. The old saying, “it is not what you know, but who you know” has some truth to it. You not only learn a valuable skill, you might find writing as a successful career. There are different fields of writing: screenwriting, free-lance, creative, poetic, literature, educational, self-help, general and research. The list goes on and on. The most important concept is to enjoy the writing process along the way and be happy of your accomplishments.